Alex Choi manages business strategies and operations as BBPOS works to keep pace with an industry that is growing at almost 8% per year, and is expected to generate $3.5 billion within a year. This dynamic growth takes someone who evaluates both short- and long-term opportunities; Alex manages for today’s markets and customer needs as well as. predicts what will happen in the industry three, five, and ten years out. Alex has a unique understanding of technology, the payments industry, and the nuances that drive success in this highly competitive market. “Their corporate strategy is based on their strengths: innovation, design, and service. These strengths keep their products on the leading-edge of the mobile payments industry, and keep their customers ahead of their competition.”