Prior to joining IRI, Alex was working in Cargo and an early member at NeuroFocus (acquired by Nielsen) and PINCHme, a market leader in data-driven CPG product sampling. Building startups into market leaders is Alex’s comfort zone, where he can establish efficient account management and sales ops processes, and put his consumer research background. to work. When he's not busy building a network of happy clients (or breathing Salesforce), Alex enjoys tasting great wines and stocking up his 'wine cellar’ in a typical New York apartment.
