Adam has been involved in financial services marketing, media and technology for 20+ years. Starting in direct sales with Allied Dunbar, he spent 10 years working in the specialist financial press before switching to Digital and Digital Look in 2003, where he was responsible for sales of data driven technology solutions and decision assistance. tools to execution for retail brokers and the media. During his tenure as Head of Sales, the company went from start-up to occupying a position of significant market dominance. Adam was also responsible for delivery of financial data and tools to the media, clients included BBC, Yahoo!, Microsoft, The Telegraph, The Mail, The Express & CityAM.