Aaron Price is the Entrepreneur At Large at DFJ Gotham Ventures as well as the founder of weCraft.com and the NJ Tech Meetup.. Aaron has demonstrated his entrepreneurial drive in many forms. While pursuing his undergraduate degree from the Honors Program at the University of Maryland, Mr. Price co-founded DeliverU.com, a profitable online food. ordering service marketed to college and university students. Contracts secured with national brands such as Domino’s Pizza, Chipotle Mexican Grill, and Takeout Taxi helped established DeliverU.com as a dominant player in online order management. In 2002, he accepted a Director of Marketing role for ReturnBuy, Inc (acquired by Jabil Circuit in March 2003, ticker: JBL). As both a client and employee of ReturnBuy, he utilized his online and offline marketing skills to build ReturnBuy’s direct sales channel, while optimizing overall marketing expenditures. Taking lessons from ReturnBuy, Aaron founded effordables and division motoRecycle, as a channel solution for excess and damaged inventory from national brands, such as Harley-Davidson. After a successful private sale of effordables in 2009, Aaron spent a year in Asia with his wife on a relocation assignment.
