Allison McGuire, Marketing & Ecommerce Expert. Allison has an accomplished history of building online marketing and ecommerce programs. Allison has been the Director of Marketing at Paper Mart just over a year and has launched a variety of new marketing channels taking the 95 year old business to the next level and increasing revenue by double. digits this year. Previously she served as Director of Marketing, Travel Group at Oversee.net where she grew the email program from 28% of revenue to over 60% in just two years and managed all social media including 8 Facebook Pages, 6 Twitter handles, 6 Google+ accounts and 2 Pinterest Walls. Prior to that she was the Director of Web Merchandising for Harbor Freight Tools which launched a complete site redesign where she implemented highly successful customer engagement programs and an instructional video series growing online sales by 50% in one year. Allison was also the Director of Internet Merchandising for Viking Office Products, an Office Depot Co. creating a personalized user website experience and coordinating email program increasing revenue by 500% in three years.
