Amanda Bass is a seasoned marketing professional with more than 10 years in the healthcare industry, specializing in marketing technology and graphics communications. As a visionary and strategic leader who has executed plans across cross-functional teams, Amanda has successfully led her teams in effectively promoting products and services that. deliver strong ROI results for clients. Currently, Amanda leads marketing efforts as the senior manager of Marketing Services & Sales, for Communicorp, a Columbus-based subsidiary of Aflac, specializing in design-to-delivery marketing solutions for premium and leading corporate brands.. As the head of Marketing, Amanda has developed and presented hundreds of campaigns, presentations, as well as directed and contributed to many corporate and industry marketing events. In addition, she has participated in and presented at multiple conferences, workshops and webinars, including Digital Summit, HP’s annual Digital Print Conference, PODi and an intensive DMA seminar on Direct Marketing.. Amanda has successfully implemented new product/service offerings at Communicorp, including Augmented Reality, marketing automation platforms and eCommerce storefronts, which have tremendously enhanced the company’s integrated marketing solutions. In fact, under her leadership, the organization has launched hundreds of cross-channel marketing campaigns, branding campaigns and marketing solutions.. Amanda received her BS in Criminal Justice (Pre-Law), with emphasis in Marketing and Business Management. She also has her certification in Direct Marketing from the Direct Marketing Institute.
