Adam started his career trading commodities in London and Tokyo before deciding to follow his inner tree hugger by joining a design led renewable energy product start up. The experience triggered a love of design, and he became a founding partner of Katana, a London & Beijing based branding agency. Adam is well travelled and grew up in Asia. He. is a multi-tasker with a brilliant eye for detail and design. He constantly seeks innovative ideas and always thinks outside the box. Adam loves to read, soaking up information from myriad sources, enjoys all sports, is a dedicated aikido student and a foodie.