News junkie, social media addict, and #Yamaclaus dealer.. Creative marketing communications professional with proven ability to develop, lead, and manage marketing programs that builds credibility and drives demand for consumer and enterprise products. Well-rounded knowledge of digital advertising value chain, technologies and best practices in. both the desktop and mobile app ecosystem. Recognized for having a ROI-driven mindset and the ability to focus on marketing initiatives that drive revenue, build brand awareness, improve user engagement, optimize conversion, and increase retention. Extensive experience maintaining meaningful relationships with market/industry analysts, influencers, and journalists to tell compelling stories about products/services that improve the way people work and live.
