Alexander (Alex) Hartman is an Australian entrepreneur, co-founder of Spin Lab AG, Chairman of the Digital Strategy Forum of the National Museum of Australia, co-founder of Matilda Media Group, Newzulu and Rightstrade. Hartman is a global pioneer in virtualization, including the creation of virtual museums. In 2008, Hartman began developing the. Digital Museum of Australia, the first virtual museum dedicated to Australia's cultural history. In 2016, the family of the Formula 1 driver, Michael Schumacher, appointed Hartman as "representative director" of Keep Fighting Foundation and The MS Office. Hartman is an entrepreneur, involved in public health services for young people and the digital preservation of historical artefacts, artworks and popular culture. In 2019, the family of the Formula 1 driver, Ayrton Senna, appointed Hartman "representative" of the Instituto Ayrton Senna to create the Senna 360 virtual museum.
