As COO of virtuall, my mission is to transform industries by creating innovative products that connect the world more sustainably and profitably. I spent twenty years successfully working across different sectors, including many years in the events sector, for two of the UK’s largest agencies. My last events industry role was as Grass Roots. Eventcom’s (now BDC Meetings & Events) Global Supply Chain Director.. When I met my co-founder – Toby Heelis, I realised we shared a truly aligned, ambitious vision to create products that would make a real difference. Our joint knowledge of the events industry and a track record of establishing best in class solutions within it, enabled us to win the Professional Publishers Association (PPA) Innovation of the Year for Eventopedia in 2015 – within a year of setting up the business. We then caught the attention of Microsoft with the product in 2016.. As passionate innovators, we have continued to relentlessly explore options across different sectors – hence the rapid evolution of the virtuall offering. We realised our unique approach worked whatever the industry. EXPLORE has revolutionised sales and marketing for spaces and places of any kind, with an ROI average of 60x. It is a turnkey solution that truly delivers game changing results against KPIs such as higher hotel & venue business conversion.. We practise what we preach. We generate new product ideas and validate and develop them using meticulous and tested processes. Our client list includes hospitality clients such as Hyatt Hotels Corporation, Hilton Hotels and Wembley Stadium as well as clients in a multitude of other sectors including Academic and Commercial Property. Our understanding of how innovative tech solutions can enhance processes, cut waste and empower stakeholders is second to none.. As virtuall goes from strength to strength I am excited to see where we could take your industry together.
