Alex Roizen Prior to Ackrell Capital, Alex founded and managed Equity Funding Enterprises, a private real estate investment fund. Prior to EFE, Alex co-founded La Jolla Wealth Management, an investment firm specializing in the financing and structuring of real estate transactions, sales, and private equity investments. Alex also co-founded SFiNX,. an entertainment and marketing company which was acquired.. Alex holds a B.A. from University of California, San Diego.