Alejandro oversees the agency’s business development and marketing efforts. Prior to co-founding LatinWorks, Alejandro had an 18-year career in the beverage industry, including 13 years at Anheuser-Busch. There, he led multicultural marketing for the U.S. and Puerto Rico and advised on international marketing operations. Among his most recognized. accomplishments, he helped bring the company the global sponsorship rights to FIFA’s World Cup.
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