Adrian Crook is an award-winning game design consultant with over 20 years’ experience in the social, mobile, and core games sectors. He has produced and designed over three dozen products across platforms ranging from early Nintendo and Sega Genesis to PlayStation 1, PlayStation 2, PC, Xbox 360, Wii, Facebook, iOS and Android, and Online. In 2006,. Adrian was named Producer of the Year by the Canadian New Media Awards and his products have won numerous awards, including “Game of the Year.”. Adrian has led multiple original IP products to market, with one product selling more than 1 million units on a single platform. He is a certified Scrummaster with a proven ability to lead large teams of up to 100 developers.. In January 2008, Adrian founded Adrian Crook & Associates, a game design and strategy consultancy that has contributed to the success of over 120 valued international clients. Adrian’s experienced team is focused on freemium and mobile game design, gamification, product management, and growth strategy. Adrian Crook & Associates has extensive experience designing online and mobile games that include multiple monetization methods, such as IAP, incentivized ads, branded content,, subscriptions and more.. Adrian is an advisor to several game industry firms. He has given interviews on G4TV and other TV, print, and online news outlets, and has spoken as a social games expert at conferences such as GDC, SXSW, ICE, Casual Connect, INplay, and GameON: Finance.
