Alvaro Fernandez, named a Young Global Leader in 2012 by the World Economic Forum, runs SharpBrains, an independent market research firm tracking how neuroscience and neurotechnology can be applied to improve health and performance across the lifespan.. A frequent public speaker, he has been quoted by The New York Times, The. Wall Street Journal, CNN, Reuters, and Associated Press, among others. Alvaro is a co-author of “The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age” and the editor-in-chief of the market report “The Digital Brain Health Market 2012–2020: Web-based, mobile and biometrics-based technology to assess, monitor and enhance cognition and brain functioning.”. Alvaro holds an MBA and MA in Education from Stanford University and a BA in Economics from Universidad de Deusto, in his native Spain