Aaron Ellis was formely one of the founding partners of the groupingg family of companies. Ellis has had a career spanning the rigid structure of the Federal Reserve Bank of St. Louis to the dynamism of bringing a 100 year old publishing company into the dot com era at the Sporting News.. At the Federal Reserve Bank, Ellis lead a team of Software. engineers, QA testers and editors. He was heavily involved in Content Management Strategies, Information Security and developing E-Learning software and policies.. Ellis served on various boards and committees focused on technology and improving efficiency. Ellis started with the Sporting News as a software developer but worked in various capacities for over six years and was instrumental in launching and growing business to profitability.. He developed SportingNews.om through many changes including major distribution deals, premium content, emerging platforms, social networking and the re-launch of Sporting News fantasy sports business.. Ellis holds a Masters in Business Administration with a concentration in eCommerce and a BS in Communication.