Alex Depledge is the straight talking British businesswoman best known for being the driving force behind Hassle.com.. Alex launched the well-known startup, Hassle.com, in 2013 and is a passionate believer in the power of the sharing economy to improve people’s lives - enabling individuals to take control of their working life and become micro. entrepreneurs.. In 2014 TechCity Insider named Alex ‘Entrepreneur of the Year’, following on the heels of her appearance on the ‘Silicon Valley Comes to the UK Scale-up Top 100’ - a list highlighting British entrepreneurs expected to lead their firms to £100m in revenue in three to five years.. Alex’s forthright views has seen her become a trusted source for commentary on the future of the sharing economy, women in tech, VC funding and the UK startup sector.. Alex worked with the UK Department of Trade and Investment as part of the Afterburner scheme, helping to identify the next 25 startups ready for growth investment. Most recently she contributed to the UK government’s independently commissioned review into the sharing economy.. Alex launched her career in the US after completing her masters degree at the University of Chicago; working on the campaign team of a major US politician. In 2006 Alex returned to the UK to become a consultant for Accenture, advising FTSE 100 clients on their customer and channel execution before leaving in 2012 to enter the world of entrepreneurship.