Alice Avis joined the board of BGF in April 2016 and brings a wealth of marketing, e-commerce and executive experience.. During her time as Chief Executive and Chair at The Sanctuary Spa, Alice oversaw a trebling of the business’s value and its sale to PZ Cussons. Most recently she served as Executive Chairman for Lumene Oy, a Finnish skincare. and cosmetics company. She is currently a Non-Executive Director at The Edrington Group, a privately-owned international spirits company, and Cyden Limited, a British beauty and health company, as well as serving as an advisor to the National Trust.. Alice’s experience includes stints as Director of Marketing and e-Commerce at Marks and Spencer, and as Global Brand Director at Johnnie Walker. In 2009 she was awarded an MBE for services to the beauty industry.
