Eidson has founded and led two marketing companies, including his current firm, Eidson & Partners, Inc., which focuses on new product strategies and introductions. The firm has been engaged in the market launch of more than 200 products/ventures including dozens of Microsoft products. Eidson began his career in Brand Management (Folgers). at Procter & Gamble. He has been a stockholder in several early stage companies and has taught at the Kauffman Foundation.
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