Dr. Alexander Osterwalder is the lead author of the two international bestsellers “Business Model Generation” and “Value Proposition Design”, passionate entrepreneur, and demanded speaker.. He co-founded Strategyzer, a software company specializing in tools and content for strategic management, entrepreneurship, and innovation.. Dr. Osterwalder. invented the Business Model and Value Proposition Canvas, two strategic management tools to design, test, build, and manage business models and value propositions.. These tools are used by companies like Mastercard, Coca Cola, GE, P&G, Sony, Nestlé, Ericsson, LEGO, Huawei, or 3M.. He is a frequent keynote speaker in leading organizations and top universities around the world, including Stanford, Berkeley, MIT, IESE and IMD.
