A graduate of Emory University, Adam served as VP of Development and Chief Marketing Officer for Midtown Equities, a $7 billion real estate, media and aviation conglomerate, where he also oversaw its technology subsidiary, Midtown Technologies. While at Midtown, Adam spearheaded the development of the first ever “The Ritz-Carlton Residences” in. Baltimore, a concept he co-created with the Ritz-Carlton Hotel Company. Through his work, Adam recognized that seniors and the chronically ill residing in Midtown’s numerous development could benefit greatly from next generation care delivery and technology that would make the home an organic extension of the healthcare continuum. After losing a loved one to a late-stage diagnosis, Adam launched VirtualHealth to pursue this vision. Within two years of commercial deployment, VirtualHealth surpassed the benchmark of 1 million client lives and recently won Frost & Sullivan's Product Leadership award for Population Health Management.