After working for almost a decade in marketing at Procter & Gamble, Alberto envisions the power of changes in the digital era. He decides to focus on the entrepreneurship world in Latam. In 2012 he founded his first start-up, gogetit.com.pa, changing the way to engage with real estate in the region. Alberto served as Marketing VP for Agora. Technologies at Silicon Valley, company finance by Guy Kawasaki and Nolan Bushnell, where he developed the main concept of Startup Icon. Today, Alberto is the CEO of the holding company that conforms Latam Digital Marketing, Gogetit.com and its subsidiaries in Latin America.